How Will ChatGPT Affect SEO And Digital Marketing

There is so much buzz around ChatGPT, thanks to the ground-breaking technology. Since its launch, this AI tool changed the perspective of the internet. Well, AI technology isn’t a new thing for digital professionals. Still, we are about to witness a revolution.

ChatGPT became the fastest-growing platform in history as it crossed 100+ active users in just 5 days of launch. The key motive for creating this chatbot was to improve the internet user experience. However, this AI tool became a headache for many people, specifically marketers. There are so
many things that ChatGPT can do within seconds. For example, the system works like a pro when it comes to optimizing search engines.
In that case, many SEO professionals and agencies are facing numerous issues. And there’s also a question about this industry’s survival. Let’s find out how ChatGPT will affect SEO agencies.

What is ChatGPT?

As we noted before, ChatGPT is developed to advance content marketing. OpenAI launched this next-gen chatbot to produce human-like content. Well, writing-based AI tools aren’t a new thing. We have seen GrowthBar and Jasper. Still, ChatGPT can work like a pro assistant for content marketing by generating content ideas, initial research, and producing outlines. Plus, this tool was free to use during the initial days.

The large data set is the cherry on top. The Super Power of ChatGPT
You don’t need rocket science to understand the effect of ChatGPT on internet users. The truth is there are so many things that can give you a human-like experience while using this tool. And these things make the AI tool stand out. Let’s uncover the superpower of this famous chatbot:

1. Natural Language Processing

One of the best uses of ChatGPT is the natural language processing feature. This is a pre-trained transformer that is associated with human-like chatbot conversation. But, there’s a twist. ChatGPT can do better than any typical chatbot. This AI tool not only answers questions but also helps users compose codes, content, emails, and more.

2. Organic Search Rankings

Besides generating content ideas and writing a piece of content, this tool is good for SEO optimization. Yes, when you ask ChatGPT to write a piece of content, it will produce something that is suitable for organic search rankings. In fact, it includes ALT text, meta description, and FAQs to give a human-like experience.

3. Personalized Recommendation

When we use traditional search engines like Google or Bing, we need to search for a specific topic to get the best result. However, the scene is totally different for ChatGPT. You can directly ask questions to this advanced chatbot and get the perfect answers. Moreover, it will show you
personalized recommendations.

4. Improves User Experience

User experience is the best thing provided by ChatGPT. This advanced AI tool will give you answers directly. All you have to do is write the question on the search bar. And it’s way better than using a traditional search engine tool and visiting various websites to get the answer. Even though ChatGPT isn’t convenient enough to give high-class answers, we can expect more in the future.

5. Contextual Search

Contextual search is something that makes ChatGPT ahead of other AI tools. Simply put, ChatGPT can understand the context of your conversation and produce responses accordingly. In fact, it can analyze your previous messages and show results as per your preference.

6. Accurate Search Results

As we noted before, ChatGPT changed the perspective of internet users. It was kinda time-consuming to search for the right answer on Google. There are so many websites and it takes time to write all the articles. However, you can use the alternative as ChatGPT provides accurate search results.

7. Improves Customer Engagement

You can understand the impact of ChatGPT by reading this article so far. Another thing we loved about this AI tool is it has the power to improve customer engagement. Whether you are a blogger or a digital marketer, it can help you analyze your customers’ behavior. As a result, it will generate more engaging content.

How Will ChatGPT Affect SEO

Now, you know what makes ChatGPT different from other writing-assist tools. Besides content marketing, this AI-based tool can affect the SEO industry too. According to a study, 70% of people think that ChatGPT can take over Google and become the primary search engine tool. Well, it’s too soon to predict something. Still, we will discover the soft points in the following list:

● Language Translation — ChatGPT is affordable compared to an SEO service. Many small business owners can use this tool instead of hiring an SEO expert. On the other hand, the language translation feature can help users with local SEO.

● Content Optimization — Many SEO agencies provide content writing services to clients. As ChatGPT is mainly focused on writing programs, it generates premium content by doing initial research. Moreover, this tool is powerful enough to write an optimized piece of content.

● Idea Generation — Besides writing guest posts and link building, some SEO experts also generate content ideas and develop outlines. However, ChatGPT can affect this too by doing initial research and generating unique ideas.

The Future of ChatGPT And SEO Agencies

Since the launch of ChatGPT, the whole digital marketing industry slowed down. Even though SEO is a critical digital marketing aspect, we can’t deny the impact of this AI tool. Being an artificial intelligence model, ChatGPT generates a human-like response. That means it will affect the SEO industry both directly and indirectly. It’s too soon to predict the future of this industry. Still, we will witness so many changes. The best way to survive your agency is by adapting to the changes and including ChatGPT or other AI tools in your marketing strategies. In that case, you need to master some advanced skills as well. If you are an SEO professional, try to focus on technical SEO and off-page SEO. Plus, don’t forget to learn the basics of using ChatGPT.

Conclusion

You can understand that artificial intelligence is going to be a big thing in the future. So, it’s better to adopt new technologies to skyrocket your career. As an SEO professional, it’s going to be a bit hard during the initial state. However, you can grow your business by using ChatGPT and other AI tools.