To get a quick response, a cold email has to be short yet powerful. Well, that’s not the only factor to generate leads. If you are new at writing cold emails, you have to follow some crucial things. Besides this, you have to avoid common mistakes as well.

In this article, we will cover how to write a cold email that gets responses. Moreover, we will also share the common mistakes people make while writing cold emails. So, let’s get started.

What is Cold Email Marketing?

In simple words, cold emailing is a way to start a business relationship. On the other hand, you can say that cold emailing is a form of email marketing. You have to send cold emails to individuals without their permission.

In most cases, this type of interaction can happen for only business purposes. However, cold emailing is not considered spam. You have to send personalized emails to individuals. Well, you also have to send a couple of follow-up emails.

Importance of Cold Email Marketing

If you are not aware of the importance of cold email marketing, we can help you out. In the following list, we will share why cold emailing is important for your business:

To Build Relationships

The key goal of sending cold emails is building a business relationship. That’s the reason why it’s advised to send an introduction email to the prospect. If the cold email works, you can build a long-lasting relationship with your clients.


Besides selling services and products, many people write emails to invite others. For example, if you have a blog, you can invite people to join a podcast or webinar. Well, it can be a great marketing strategy. You can increase your site’s traffic.

Lead Generation

One of the top reasons to write cold emails is to generate leads. A lead can be a company or person who is interested in your product or service. When you send emails to targeted individuals, you can generate more leads.

Find Talents

In some cases, you can also find promising talents by sending cold emails. Hence, it’s a great way to find talents for your company. Moreover, you can send personalized messages to those candidates.

How to Write Cold Emails

Now, you know about the importance of cold emailing. If you have made up your mind to write cold emails, you have to do it in the proper way. That’s why we are sharing the step-by-step guide below:

1. Find Lead Email Addresses

The first thing you have to do is find leads’ email addresses. You can collect email addresses in several ways such as social media platforms, websites, lead generation companies, and email find services. You can also use a verification tool to verify these email addresses.

2. Research

Before you write cold emails, you need enough knowledge regarding your prospects. In this case, you can do online research on the prospect’s company website and social media profiles. Make sure you get enough information on the lead’s company details, job responsibilities, and hobbies.

3. Start With a Template

After gathering enough information, it’s time to write the email. If you are new at writing cold emails, you can use a template. Using templates can speed up the process. Hence, you can reach more people by using templates.

4. Write an Eye-Catching Subject Line

The subject line is the first thing your prospect will notice. So, you have to make it as attractive as possible. Make sure the subject line is not looking like a robo-spammer. In this case, you can write a personalized subject line.

5. Introduce Yourself

The introduction part should make up 75% of your cold email. So, don’t make the message body too formal. You have to start the message with a proper greeting. Make sure you are including your name, company’s name, and details.

6. Keep it Simple

No matter what is the subject of your cold email, you have to make it as simple as possible. Don’t include unnecessary things while writing the message. Plus, don’t make it too boring.

7. Personalize The Body

As we noted above, you have to personalize the body for your prospects. According to many studies, a personalized cold email’s response rate is higher than a generic one. In this case, you have to do deep research on leads’ details.

8. Finish With a Call-to-Action

The call-to-action button is very important when it comes to cold emails. By adding the CTA button, you are asking the prospect to take the next step. You can either ask a direct question or insert your phone number.

9. Add Your Signature

After adding the CTA button, you have to add your signature. In most cases, the signature part is ignored by people. However, they can get more information about you in the signature part.

10. Review Before Sending

When you are done with writing your message, you have to review it before sending it. It’s essential as some people make silly mistakes while writing the mail. Make sure you are checking the subject line and body. If everything is alright, you can send the mail.

11. Send Follow-up Emails

You see, follow-up emails are essential when you are doing cold email marketing. If you don’t get a response to the first email, you can send a couple of follow-up emails. However, don’t spam the prospect by sending too many emails.

Common Cold Email Mistakes You Should Avoid

As we mentioned before, many people make some common mistakes while writing cold emails. If you are a beginner, you have to know about these mistakes. Let’s find out:

Making it Too Formal

One of the common mistakes people do while writing cold emails is being too formal. You can only get the prospect’s attention by writing an interesting message. So, make sure you write a less boring email here.

No Subject Line Optimization

Since the subject line is the first thing the prospect will notice, make it good. In this case, you have to build enough curiosity. Try to make the subject line more creative. You can also write a personalized subject line in this case.

Too Many CTAs

Call-to-action buttons are important when you are writing cold emails. However, you shouldn’t spam the message with too many CTAs. Ideally, you can add only one CTA button to your message. Multiple CTAs can confuse your prospect.

Long Body

Just like CTA, you have to be careful while writing the message. Most people make a common mistake by writing too many things in one email. Remember, you are approaching a complete stranger. So, make the body as short as possible.

Not Sending Follow-up Emails

Follow-up emails are necessary when you write cold emails. According to a study, the first email response rate is only 18% while the sixth email response rate is 27%. However, don’t spam the prospect with too many emails.


Writing cold emails is not a big deal. You have to follow some crucial steps while writing. We have shared a step-by-step guide to writing cold emails that can generate leads. For more information, you can start your research. There are so many resources available on the internet.

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